About the Company

Your Team at OptiPlant

Team OptiPlant

Sonali Singh

Sonali Singh

Chief Executive Officer

I am a proud OptiPlant Super User!

A Chemical Engineer by training, I am passionate about providing practical, intuitive tools to the front line personnel who invest their days designing and engineering industrial process facilities. As part of Team OptiPlant, I am always looking to solve our customers pain points through innovative technologies and work processes.

I focus on helping others have a better day by distributing my time between company operations, sales, product development and delivery.

Mike Price

Mike Price

Chief Strategy Officer

I am passionate about improving the human condition by improving Industrial Capital Projects and their operation.

As part of Team OptiPlant I work closely with client leadership to unearth value. I understand deeply the challenges and opportunities of the digital facility, automation and artificial intelligence. Together we help you leverage your people, process and domain knowledge through technology. We align our technology roadmap with yours to continuously improve outcomes.

I invest half my time with client leadership and the other half with OptiPlant team members on our technology strategy and innovation.

Improved Design in Less Time = Shareholder Value

Sergio Hernandez

Sergio Hernandez

Vice President Sales

I’m focused on delivering the right combination of OptiPlant solutions and services to address your business goals and objectives. I’ve been part of Team OptiPlant for over a decade, and can share how OptiPlant has delivered value on all types of facilities and all sizes of projects to a variety of teams. I enjoy working in partnership with our customers to ensure high return on investments from RFP development to project planning and execution. We engage with Owners and EPCs on global initiatives to improve productivity and save costs. My experience in the Engineering industry at EPCs and at other solution providers enables me to go in-depth into your specific needs.

Rajeev Taneja

Application / Account Manager

As part of Team OptiPlant, I spend every day helping users. I focus on understanding their needs and requirements and getting them implemented into OptiPlant and deployed on their Projects. I teach OptiPlant courses globally, through videos, web, and directly onsite at Customer locations. Our team’s objectives are to provide effective training, listen to the voice of the customer, and assist in developing independent users and advocates within each customer office. I feel great pride when I see the results of the OptiPlant users.

Mainak Pal

Development / Integration Manager

As part of Team OptiPlant, I believe it is important to bridge gaps between business and technology. As an OptiPlant development lead, my objective is to pursue technical solutions which help the business meet their growth and innovation objectives. I spend my time bridging the collaboration and communication between OptiPlant users and the OptiPlant back office team innovating to develop the fit for purpose solutions.

Manu Chatterjee

Manu Chatterjee


As the Founder of ASD and the core auto-routing technology, I am excited to see the OptiPlant team grow and expand to Global Owners and EPCs. Since the 90’s my vision was to identify solutions to help engineers be more efficient and increase productivity.

I feel proud to see it realized on projects today, through OptiPlant.

Test Drive OptiPlant

See how OptiPlant’s feature set easily handles your project’s changing roadmap.

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"ASD Global will be working with some major offices to implement and roll-out OptiPlant on Select and Define projects that can start to address some of the Industry challenges faced by our Customers with regards to schedule, change management, quality and predictability of outcome,”

- Martin Brooks, WorleyParsons Group Director of Engineering

“Utilization of ASD’s designers and their OptiPlant tool allowed TOYO Canada to perform the cost reduction activities for our client in a fraction of the time compared with traditional methods.”

- Joe Poletto, Department Manager, Toyo Global

“Many Alberta Oil Sands FEED Projects have been executed using OptiPlant have proved to be highly successful. OptiPlant can equally be used for offshore as well as onshore projects. Most importantly, OptiPlant really saved the day with respect to schedule and change.”

- Jeffrey Herring, Department Manager, Worley Parsons